Dejiali "Dream Brand" Supports Rural Revitalization - Dejiali Group Collaborates with Jiangpo Village to Create "China's First Dream Village" Symposium

On July 21, Chen Bo, the first secretary stationed in Jiangpo Village from the Provincial People's Congress Office, and his team visited Henan DeJiaLi Technology Group Co., Ltd. for research and discussions on how DeJiaLi Group can assist in the economic revitalization of Jiangpo Village. Li Mingxian, the chairman of DeJiaLi Group, accompanied the research and held discussions.

Before the meeting, Chairman Li Mingxian led Secretary Chen Bo and his team to visit the honor room of DeJiaLi Company, as well as a series of products including imitation stone coatings, integrated structural insulation, and the dream exhibition hall, providing detailed introductions to the products' performance, specifications, industry leadership, uses, and prospects, which prompted nods of praise from the visitors.
At the meeting, Chairman Li Mingxian first warmly welcomed Secretary Chen Bo and his team on behalf of the company. He stated that DeJiaLi Group has adhered to the principle of 'technology leading, quality-based' for over 20 years, focusing on high standards and high requirements, and has modern production equipment and testing instruments. The company has gradually established a complete system of coating series products and integrated insulation technology. The 'DeJiaLi' trademark has been recognized multiple times as a 'Famous Trademark of Henan Province' by the Henan Provincial Administration for Industry and Commerce, and in September 2014, it was recognized as a 'Well-Known Trademark in China' by the Trademark Office of the State Administration for Industry and Commerce. DeJiaLi Group has also received numerous honors such as 'China Green, Environmental Protection, Energy-Saving Building Material Products' and 'Top Ten Exterior Wall Coating Brands in China.' In August 2014, it obtained the qualification for 'Contract Abiding and Credit Emphasizing' enterprises from the Henan Provincial Administration for Industry and Commerce, and in January 2015, it received the Director Quality Award from the Zhengzhou Economic and Technological Development Zone. In the future, the group will deeply implement the national strategy for rural revitalization and progress in sync with the development of the times.

At the meeting, Secretary Chen Bo first expressed gratitude on behalf of the inspection team for the warm reception from DeJiaLi Company and praised the achievements of DeJiaLi Company. He said that seeing is believing; visiting DeJiaLi products allows one to feel the power of technology changing lives. DeJiaLi makes life more beautiful, and its reputation is well-deserved. Comrade Xi Jinping proposed the rural revitalization strategy in the report of the 19th National Congress of the Communist Party. The issues of agriculture, rural areas, and farmers are fundamental issues related to the national economy and people's livelihood, and we must always prioritize solving the 'three rural issues' as the top priority of the party's work and implement the rural revitalization strategy. He believes that as the first secretary stationed in the village, it is necessary not only to solve the immediate needs of the rural areas but also to 'teach people to fish,' cultivate 'money trees,' and create distinctive brands. This visit has been very rewarding, as it can not only introduce DeJiaLi's advanced building materials to Jiangpo Village, allowing the people to enjoy the technological dividends of the times, but also bring the 'dream brand' in through training, enabling local residents to develop the rural economy without leaving home, establishing the brand of 'China's Dream Village' and providing industrial support for the sustainable economic development of Jiangpo Village.

Ma Baolun, director of the Labor Security Office of QuLiang Town, introduced the current economic development status of Jiangpo Village and the expectations of the town's party committee and government for supporting the creation of a 'dream brand' in Jiangpo Village. He said that since Comrade Chen Bo has served as the first secretary stationed in the village, he has fully leveraged the regional advantages of Jiangpo Village, which is located in the core area of Zhengzhou's 'South Movement' strategy and the industrial agglomeration area of Xinmi City, continuously optimizing the business environment, adhering to the principle of project supremacy, and formulating high-standard rural revitalization and industrial planning. Currently, several large-scale enterprises such as Greenland Qingshui Town, Zhongnan Gaoke, Taiwan Weizhong, and Luomon Suits have settled in, with over 300 stores and merchants, initially achieving prosperous industries, civilized village customs, simple folk customs, clear political style, effective governance, and affluent living, all filled with vitality, laying a foundation for creating the 'Dream Village' brand.

Chen Xianting, the secretary of Jiangpo Village, introduced that during this visit, he felt that there are many points of connection between Jiangpo Village and DeJiaLi Group. For example, the soon-to-be-completed housing for villagers can use DeJiaLi Group's decorative materials, and the village's exterior image can be shaped using DeJiaLi coatings to create a unique landscape. The dream products can also lead Jiangpo Village towards a sustainable path of rural revitalization. These not only allow the people to truly enjoy the achievements of national technological development but also provide a platform and window for DeJiaLi Group to engage in rural construction. He stated that the next step is to quickly implement relevant cooperation matters.

Lu Ming'an, the secretary-general of the Henan Provincial Construction Brand Management Professional Committee, congratulated DeJiaLi on the successful convening of the seminar on the dream brand assisting Jiangpo Village in revitalizing the town. He said that DeJiaLi Group is a well-known brand in the construction industry of our province, and for many years, it has adhered to the concepts of innovation-driven, quality-based, integrity service, and social return, focusing on creating a series of technological brand products, becoming a leader in the brand development of the construction industry in our province. This cooperation between DeJiaLi Group and Jiangpo Village to create 'China's Dream Village' opens a new chapter for construction brands in our province to assist rural revitalization, which is worth trying and exploring. The Henan Provincial Construction Brand Management Professional Committee will continue to pay attention.
Other comrades attending the seminar also exchanged views.