Li Mingxian, Chairman of Dejiali, guest on "Influence Dialogue".

Recently, the "Influence Dialogue" program team had the honor of inviting Mr. Li Mingxian, the chairman of Henan Dejali Technology Development Co., Ltd., to discuss the topic of "green coatings" with host Lu Yiming.

Li Mingxian, male, born in 1965, currently serves as the chairman of Henan Dejali Technology Development Co., Ltd. and vice president of the Henan Yushang Economic and Cultural Exchange Association. Since 1990, he has been engaged in the research, development, promotion, and application of new wall materials and energy-saving insulation technology. To better carry out business, he established "Henan Dejali Technology Development Co., Ltd." in 1999, focusing on interior and exterior wall coatings and energy-saving insulation technology. He has published dozens of papers in related magazines and successfully obtained more than twenty invention patents. He has been awarded titles such as "Advanced Worker" in the Henan Province Science and Technology Industry, "Advanced Individual" by the Henan Provincial Department of Construction's Architectural Science and Technology Association, "Outstanding Entrepreneur", and "Top Ten Influential Figures in Henan Construction" in the 7th (2014) awards.

Since its establishment in 1999, Henan Dejali Technology Development Co., Ltd., led by him, has been dedicated to the research, development, production, and construction of coating products and new wall materials. It is a comprehensive enterprise integrating science, industry, and trade, with a secondary construction qualification for external wall insulation projects. The company has a registered capital of 110 million yuan and an annual sales revenue of 300 million yuan. The company adheres to the principle of "Technology First, Quality First", based on high standards and high requirements. All products have passed the tests of national authoritative testing centers. The company has introduced advanced foreign board processing equipment and application technology teams, possesses sustainable production and research capabilities, and has a professional R&D team composed of highly educated personnel, with complete research and testing instruments and equipment. Currently, it is cooperating with several higher education institutions to develop new products and has established good technical cooperation relationships, providing solid technical support for the company's product R&D work.

The company's main products include nearly a hundred varieties across three major series. These range from high, medium, and low-end interior and exterior wall latex paints, fluorocarbon paints, metal paints, natural stone paints, granite multi-color coatings, liquid marble paints, liquid wallpaper paints, textured coatings, to industrial fireproof, waterproof, and anti-corrosion coatings, as well as special coatings like invisible color-changing coatings and luminous coatings, interior and exterior wall putty, and tile renovation putty, external wall insulation, ecological decorative boards, and insulation decorative integrated boards. To meet the requirements of integrated construction for external wall insulation and decorative layers, the company has successively launched a series of products compatible with polystyrene board thin plaster external wall insulation systems and polystyrene particle insulation systems: mainly including single-component polymer mortar series, polystyrene particle insulation mortar, crack-resistant mortar, flexible putty specifically for external wall insulation, flexible tile adhesive for insulation base, and tile grout, as well as emerging functional dry-mixed mortar products like building interface agents, self-leveling mortar, and tile renovation putty. Since 2008, the company has taken the lead in applying visible light curing technology to building interior and exterior wall decoration, using green, low-carbon, and environmentally friendly fiber-reinforced calcium silicate boards as substrates, processed through dozens of special processes to produce ecological green decorative boards and external wall insulation decorative composite integrated boards with marble texture, wood grain texture, fluorocarbon paint aluminum-plastic board texture, or personalized design patterns, which are pioneering in the country and leading internationally. The products are lightweight, environmentally friendly, non-toxic, and non-radiative. They are quick, simple, and efficient to install. They are widely used in building interior and exterior decoration, tunnels, subways, airports, shopping malls, hospitals, kitchens and bathrooms, laboratories, and other occasions. This represents a revolution in interior and exterior decorative building materials.

The "Dejali" trademark has been recognized multiple times by the Henan Provincial Administration for Industry and Commerce as a "Famous Trademark of Henan Province" and was recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce in September 2014. Dejali Company has also repeatedly received honors such as "China Green, Environmental Protection, and Energy-Saving Building Material Products" and "Top Ten Exterior Wall Coating Brands in China". In August 2014, it obtained the qualification for public listing as a "Contract-abiding and Trustworthy" enterprise from the Henan Provincial Administration for Industry and Commerce, and in January 2015, it received the Director's Quality Award from the Zhengzhou Economic and Technological Development Zone. In June 2015, it was awarded the title of "Top 100 Enterprises in China's Building Materials and Home Furnishing" for 2014.

The company has a team of sales service engineers who provide comprehensive and diversified pre-sales information consultation, construction technical guidance, and after-sales follow-up services for customers. The service engineers aim to "provide customers with satisfactory services", creating an expert image of Dejali in wall insulation and building coatings integration, continuously providing customers with satisfactory products and services, and making due contributions to the healthy development of the company.