Warm congratulations to DeJiaLi for winning the "Huacai Award" for six consecutive sessions.
The "2017 China Coatings Brand Conference and the 11th China Coatings 'Colorful Award' Influential Brand Award Ceremony" grandly opened at the Shanghai International Conference Center. Henan DeJiaLi Group stood out from over a thousand peer companies due to its strong corporate strength, competitiveness, high-quality coating products, and innovative capabilities, winning the title of "2016 Annual Colorful Award Influential Brand for Exterior Wall Coatings." It is reported that Henan DeJiaLi Technology Development Co., Ltd. (hereinafter referred to as "DeJiaLi Group") has won related awards of the "Colorful Award" for six consecutive sessions.

The grand event in the Chinese coatings industry is comparable to the "Oscar Awards".
As the most valuable annual event in the coatings industry, it has remained fresh over the years. Over the past 11 years, the "China Coatings Brand Conference" has evolved from the China Coatings Summit Forum and the selection of the top ten coatings brands, becoming the most watched event in the industry. Its content, viewpoints, and ideas have led the development of the industry, making it the most valuable event for industry growth and market influence.
In addition to representatives from award-winning units, the attendees of this event included representatives from coatings companies across the country, real estate company representatives, channel agents, furniture company representatives, industry experts, and over 500 journalists from various news media. Many mainstream and professional media outlets covered the event, including CCTV, Beijing TV, Dragon TV, Guangdong TV, Shanghai TV, Sina, Sohu Focus, Baidu, NetEase, Xinhua Net, Hexun, Phoenix Net, People's Daily Online, Tencent, Construction Times, Green Building, Shanghai Building Materials, China Wood Protection Network, and China Wood Protection Magazine, witnessing the glorious moment of the 11th "Colorful Award" influential brand's highest honor.
In addition, the organizer specially set up multiple sessions for industry peers to learn and communicate. These included the "Innovation, Harmony, Responsibility, and Influence Summit Forum," "Colorful Award Influential Brand Award Ceremony," "China Coatings Brand Conference Appreciation Dinner," and "Summer Procurement Conference," among other themed summit contents.
In this year's Colorful Award ceremony, ten companies received the "2016 Annual Colorful Award Influential Brand for Exterior Wall Coatings," among which DeJiaLi Group was the only award-winning company in the coatings industry of Henan Province, attending the event to receive the award.
The award speech written for the winning companies was: They cultivate the city, providing support and protection for buildings; they pursue focus, making the world colorful! Seasons change, and they become the umbrella that shields buildings from wind and rain. With unique craftsmanship, they achieve fruitful results! They dare to innovate and are brave in practice, leaving unique "marks" on each building. They are beautifiers of architecture and also the "magicians" of the city!
Henan DeJiaLi Group - Committed to the reform of the coatings industry.
Since its establishment in 1999, DeJiaLi Group has been dedicated to the research, development, production, and construction of coating products and new wall materials, integrating science, industry, and trade into a comprehensive enterprise. DeJiaLi's main products include nearly a hundred varieties across three major series. It has independently developed liquid wallpaper paint to replace wallpaper and wall fabric, true stone paint and colorful stone paint to replace marble and granite, and a series of thin plaster energy-saving insulation systems, holding dozens of independent intellectual property rights.
Adhering to the principle of "Technology First, Quality as the Foundation," DeJiaLi actively carries out trademark brand construction, vigorously implements brand strategies, and continuously enhances the overall competitiveness of the enterprise, allowing more branded products to reach the nation and the world.
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