Henan Construction Industry Celebrates 2022 "China Brand Day" Event - DeJiaLi Awarded as a Social Responsibility Integrity Brand Enterprise

To welcome the sixth "China Brand Festival". On May 10, 2022, the press conference for the "Understand Brands in Seconds" video competition, hosted by the Henan Provincial Brand Management Professional Work Committee and Henan Construction Brand Network, and organized by the Henan Radio and Television Station Elephant News Client, was held in Zhengzhou to celebrate "China Brand Day".

Dejiali Group was awarded the honorary title of "2020-2021 Social Responsibility Integrity Brand Enterprise."

Li Mingxian, chairman of Dejiali Group, received the honorary title of "2020-2021 Social Responsibility Integrity Brand Figure."

The main purpose of this meeting is to explore and promote a batch of brand enterprises and brand products in our province that have excellent quality, good service, are first in category, and lead the industry. The judges comprehensively sorted and selected based on national standards, group standards, and local standards for enterprise brand construction, from dimensions such as brand awareness, social influence, social responsibility, integrity in operation, fighting against the pandemic, promoting ecological protection, driving rural revitalization, and leading high-quality development. This aims to strengthen the brand nation and promote the revitalization of Henan products.

The meeting began with a speech by Zhao Zhizheng, a consultant to the provincial government, who pointed out that the Party Central Committee and the State Council attach great importance to brand development work. He then introduced the current situation of brand development in our country, analyzed the challenges faced by brand development in the current international and domestic situation; regarding the theme of the 2022 China Brand Day "China Brands, Integrated Development", he analyzed the importance of developing brands in the construction industry, pointed out the focus and path for construction enterprises to promote brand development, etc. He emphasized that the construction industry bears the important responsibility of national basic investment, is the main body of building a beautiful China and improving people's livelihood, is an important way to enhance people's sense of happiness and gain, and is also the fundamental driving force and method for promoting high-quality social development. He called for the brand development of the construction industry, which is of great significance. He proposed to build a brand archive, continuously record and accumulate all the excellent ideas in today's development, nurture a unique culture that is passed down in enterprises, which is the source of telling good "brand stories" and the fundamental driving force for enterprise brand development and an important foundation for the creative advancement of enterprises.

Next, Li Mingxian, president of the Henan Provincial Brand Management Professional Work Committee, introduced the entire process of the "Understand Brands in Seconds" video competition, from issuing documents, promoting, recommending videos, and applications, to organizing expert preliminary evaluations, publicizing results, and preparing for meetings. He sincerely hopes to continuously research new models of brand communication with friends from all walks of life and make greater contributions to the brand development of construction enterprises.

At the meeting, the award-winning works were announced, among which Dejiali Group's "NBW Structural Insulation Integrated Technology" won the second prize in the "Understand Brands in Seconds" competition. The clever concept, beautiful images, and resonant sounds stirred the call of the brand, repeatedly shocking the hearts of the attendees, emphasizing quality, innovation, and brand establishment, which became the consensus of the press conference.

Finally, representatives from some award-winning units shared their experiences in video shooting, exchanged ideas on the brand building process, and expressed their determination and confidence in brand development, which was heartfelt and deeply moving.

Regarding industry brand construction, the "Understand Brands in Seconds" competition, and the construction of brand archives, Lu Ming'an, secretary-general of the Henan Provincial Brand Management Professional Work Committee, answered reporters' questions. He pointed out that celebrating China Brand Day gathers industry strength, continuously builds brand archives, and constructs a "treasure trove" of corporate culture; develops an online brand product exhibition hall, and builds a 24/7 product exhibition platform; develops offline experience halls, expands online visits and offline experience sales channels, focuses on enhancing brand awareness and market share, strengthens corporate brand value and core competitiveness, and creates a "never-ending" China Brand Day.

Dejiali Group is a well-known enterprise in Henan Province. In recent years, it has actively responded to the national green and low-carbon industrial policy orientation and has been committed to market research and development in the building materials sector. Since its establishment over 20 years ago, Dejiali Group has adhered to integrity as its foundation, with product quality, product characteristics, and product innovation as its core, leading brand construction, and is committed to the national market layout of products, winning the recognition of consumers nationwide.

Henan Dejiali Technology Group Co., Ltd. is dedicated to the research, development, and production of coating products and new wall materials, and is a comprehensive enterprise integrating science, industry, trade, and construction. The "Dejiali" trademark has been recognized as a "China Famous Trademark" and "Henan Province Famous Trademark" by the State Administration for Industry and Commerce and the Henan Provincial Administration for Industry and Commerce, and has received numerous honors such as "Top 100 Enterprises in China’s Building Materials and Home Furnishing", "National Quality Trustworthy Products", "Top Ten Enterprises in Energy-saving External Insulation Technology in Henan Province", and "Demonstration Units of Integrity Management". In particular, the company has developed the NBW structural insulation integrated technology product, which has a good market reputation, is competitive, and is at the forefront of the industry in technology. The NBW structural insulation integrated technology is the best means to solve the two major problems of traditional insulation, which are easy to fall off and easy to catch fire, and is also an important part of achieving the dual carbon goals.

In the future, Dejiali Group will continue to uphold its original intention, deeply cultivate the "green building materials" field, continuously innovate products, realize brand value, and promote the mission of sustainable development of China's "green building materials". Make buildings more beautiful, make life better, and continuously enhance the influence of the enterprise!