2016/11/25

Diatomaceous earth companies implement consumer demands to enhance customer loyalty.

With the increasing maturity of the buyer's market, customers have greater rights to compare and choose, leading to a growing concern for operators regarding customer loyalty. Research shows that a 5% increase in customer loyalty can lead to a 25%-85% increase in a company's average profit. In this consumer-driven market context, customer loyalty has become the most valuable, reliable, and stable asset for modern diatom mud companies, directly affecting the survival of diatom mud brands. The economic value of consumer loyalty is reflected in several aspects: saving costs in acquiring new consumers; generating basic profits; increasing consumer share; and enhancing...

2016/11/25

Standards for the Construction and Acceptance of Exterior Wall Coatings

Exterior wall decoration is like putting a protective layer on the bed of a residence; it serves to protect the wall structure. Currently, there are many materials available for wall decoration, such as paints and tiles. Today, I will introduce the construction process and acceptance standards for exterior wall paint: Preparation for exterior wall paint construction: 1. Substrate requirements: The base plastering should be completed and cured for about 20 days. The alkalinity (pH value) of the base should be below 9, and the base should be dry (at least dried for 15 days) with a humidity of less than 8%. The surface of the base should be flat, with well-defined corners and edges; the wall should be free of water seepage, cracks, hollow spots, blisters, and other structural issues. There should be no powdering.

2016/11/18

Dejiali and Zhengda Xiyasi International College successfully signed an internship base agreement.

Recently, Henan DeJiaLi Technology Development Co., Ltd. held a signing ceremony for a cooperative education and internship base with the School of Art and Design at Zhengzhou University Xiyas International College. This officially marks the beginning of a new chapter in deep cooperation for talent cultivation between the two parties, with the internship base of the School of Art and Design officially established at Henan DeJiaLi Technology Development Co., Ltd. The signing ceremony took place in the sample display hall of DeJiaLi, which is still under renovation and not yet fully completed. Present at the ceremony were Li Mingxian, Chairman of DeJiaLi, Liu Shisheng, Dean of the School of Art and Design, Yang Wenping, Supervisor of the Practice Teaching Office of the Academic Affairs Office, Zhang Chunling, Director of the Environmental Design Research Office, and the Vice President of DeJiaLi.

2016/11/15

The next business opportunity in the paint industry: the mid-to-high-end product market.

This year, the raw materials market for coatings has been booming. From January to November, the price of titanium dioxide has increased 12 times, while the price of the curing agent TDI has risen to 58,000 per ton, far exceeding the expectations of coating manufacturers. In addition to the astonishing price increase of TDI, there is also an urgent situation of "high prices but no market, and no goods available." The continuous rise in raw material prices has directly led to price increases for some coating products. Starting in October 2016, some coating companies could no longer bear the cost pressure from rising raw material and logistics prices, and ultimately chose to raise prices to maintain normal operations.

2016/11/15

Coatings can also have new tricks; artistic coatings have become the new favorite in the industry.

The evolution of the paint industry is becoming diversified, with fierce market competition. As a result, artistic paint has become a favorite in the paint market, holding a very high status, and investors refer to it as the new blue ocean of the paint industry in 2016. Due to its prominence, artistic paint has attracted more scrutiny, especially from some investors who are new to the paint industry and are interested in becoming agents for interior wall paints. They do not yet have a deep understanding of the differences between artistic paint and traditional paint. What are the differences between artistic paint and traditional paint? The biggest difference is that traditional paint is very uniform in terms of color, process, and model, while artistic paint not only overcomes the limitations of latex paint colors.

2016/11/15

Analysis of the Reasons Why Coating Companies are "Half-Alive, Half-Dead"

In recent years, influenced by the crisis of economic globalization, the paint industry has been saying that business is difficult. Tight funds, long remittance cycles, and even broken capital chains have caused many small and medium-sized enterprises to lose confidence in the paint market. Many owners of small and medium-sized paint companies are busy chasing debts, and the significant funding issues have led some small and medium-sized paint enterprises to implement strict "no debt" measures, stating "we would rather not do business than take on debt orders." This has caused some small and medium-sized enterprises to fall into a "half-dead" predicament. According to reports, in just the year 2016, nearly one-third of small and medium-sized enterprises in the paint industry were in a "half-dead" state.

2016/11/15

What impact will diatom mud have on the future paint and wall material market?

As the concept of environmental protection deepens, diatom mud is becoming increasingly well-known. Experts predict that eco-friendly coatings and wall materials represented by diatom mud will develop into mainstream products in the interior wall coating and wall material industry during the "13th Five-Year Plan" period. National departments have also issued clear documents to vigorously promote the transformation of the building materials industry, focusing on the development of non-metallic raw material building materials represented by diatomaceous earth. In this context, what impact will diatom mud have on the future coating and wall material market? Promoting "green reform" in the coating industry With the current instability of the ecological environment and the emergence of numerous environmental pollution issues, this has an impact on home...

2016/11/10

Analysis of the Current Development Status of the Coatings Industry

Current Development Status of the Coatings Industry According to reports, from January to August 2016, the total output of China's coatings industry reached 11.6731 million tons, a year-on-year increase of 7.2%. Major provinces producing coatings all achieved year-on-year growth. Among them, Guangdong Province's output totaled 2.1034 million tons, with a year-on-year increase of 7.4%; Jiangsu's output totaled 1.4886 million tons, with a year-on-year increase of 3.6%; Shanghai's output totaled 1.2698 million tons, with a year-on-year increase of 0.3%; Sichuan's output totaled 914,600 tons, with a year-on-year increase of 18.4%; and Hunan's output totaled 777,500 tons, with a year-on-year increase of 10.3%.

2016/11/07

Three Major Changes in the Coatings Industry in 2016

In 2016, under intense market competition, the paint industry underwent three major changes: First, the entry into the high-end product market. Industry insiders pointed out that by observing and studying last year's paint market trends and the movements of major paint brands, it is clear that in the future, both first-tier brands and emerging brands will invest heavily in the research and development of high-end paint products. On the other hand, with rising costs and continuously shrinking profits, companies are under increasing pressure. Therefore, developing high-end products with higher profit margins has become the first choice for many companies. Second, a shift towards a consumption model that emphasizes both quality and service. Regardless of how society changes, quality and...

2016/11/07

What is the outlook for the paint industry? Three major factors influencing it.

As the world's second-largest economy, China's economic stability has given hope to people around the globe who are suffering. However, after decades of simple and extensive economic development, the Chinese economy has encountered bottlenecks at this critical juncture. To be precise, the growth rate is tending to stabilize, returning to the right track under the guidance of market laws and national policies. As a member of traditional industries, what is the outlook for the paint industry? The paint industry is certainly intertwined with pressing issues such as the slowdown in real estate, energy conservation and emissions reduction, and overcapacity. Whether for paint companies or paint distributors, only by having sufficient foresight about the market can they face the challenges during this difficult transformation period.