2017/07/28

Warm congratulations to DeJiaLi for winning the "Huacai Award" for six consecutive sessions.

The 2017 China Coatings Brand Conference and the 11th China Coatings "Huacai Award" Influential Brand Award Ceremony grandly opened at the Shanghai International Conference Center. Henan Dejali Group stood out from over a thousand peer companies due to its strong corporate strength, competitiveness, high-quality coating products, and innovative capabilities, winning the title of "2016 Huacai Award Influential Brand for Exterior Wall Coatings." It is reported that Henan Dejali Technology Development Co., Ltd. (hereinafter referred to as "Dejali Group") has won related awards of the "Huacai Award" for six consecutive sessions.

2017/04/29

Li Mingxian, Chairman of Dejiali, guest on "Influence Dialogue".

Recently, the "Influence Dialogue" program had the honor of inviting Mr. Li Mingxian, the chairman of Henan Dejali Technology Development Co., Ltd., to discuss the topic of "green coatings" with host Lu Yiming. Li Mingxian, male, born in 1965, currently serves as the chairman of Henan Dejali Technology Development Co., Ltd. and is the vice president of the Henan Yushang Economic and Cultural Exchange Association. Since 1990, he has been engaged in the research, development, promotion, and application of new wall materials and energy-saving insulation technologies. To better conduct business, he established "Henan Dejali Technology Development Co., Ltd." in 1999, focusing on interior and exterior wall coatings and...

2017/03/31

Chairman Wang Qingwei and his delegation from the Shenyang Overseas Chinese Federation visited and inspected the DeJiaLi Group.

On the afternoon of March 30, 2017, a group led by Wang Qingwei, the chairman of the Shenyang Overseas Chinese Federation, who had just participated in the grand ceremony of worshiping the Yellow Emperor, made a special trip to visit the Henan Dejiali Technology Development Co., Ltd. Also joining the visit were Jin Feng, the deputy-level inspector of the Liaoning Overseas Chinese Federation, and the secretary-general of the Overseas Chinese Business Association, as well as Rong Jingguang, the chairman of Lofiel Building Materials (Shenyang) Group Co., Ltd. Under the enthusiastic guidance of the company's chairman Li Mingxian and senior management, the delegation toured the newly decorated comprehensive exhibition hall and model rooms, and learned about the company's production operations. In the office area on the second floor of the company's comprehensive building.

2016/11/25

The global water-based coatings market is expected to reach 78.24 billion USD by 2021.

A recent research report released by the research institution Zion Market Research shows that the global water-based coatings market was valued at 58.39 billion USD in 2015 and is expected to reach 78.24 billion USD by 2021, with a compound annual growth rate of 5%. Water-based coatings are widely used in the automotive painting sector, and all automotive manufacturers are focusing on the technology of water-based coatings and recognizing its significant importance. Moreover, the development speed of water-based coating technology in this field is very fast. It is well known that water-based coatings use water as a solvent, featuring environmental friendliness, ease of application, heat resistance, and wear resistance, making them suitable for spray application.

2016/11/25

Diatomaceous earth companies implement consumer demands to enhance customer loyalty.

With the increasing maturity of the buyer's market, customers have greater rights to compare and choose, leading to a growing concern for operators regarding customer loyalty. Research shows that a 5% increase in customer loyalty can lead to a 25%-85% increase in a company's average profit. In this consumer-driven market context, customer loyalty has become the most valuable, reliable, and stable asset for modern diatom mud companies, directly affecting the survival of diatom mud brands. The economic value of consumer loyalty is reflected in several aspects: saving costs in acquiring new consumers; generating basic profits; increasing consumer share; and enhancing...

2016/11/25

Standards for the Construction and Acceptance of Exterior Wall Coatings

Exterior wall decoration is like putting a protective layer on the bed of a residence; it serves to protect the wall structure. Currently, there are many materials available for wall decoration, such as paints and tiles. Today, I will introduce the construction process and acceptance standards for exterior wall paint: Preparation for exterior wall paint construction: 1. Substrate requirements: The base plastering should be completed and cured for about 20 days. The alkalinity (pH value) of the base should be below 9, and the base should be dry (at least dried for 15 days) with a humidity of less than 8%. The surface of the base should be flat, with well-defined corners and edges; the wall should be free of water seepage, cracks, hollow spots, blisters, and other structural issues. There should be no powdering.

2016/11/18

Dejiali and Zhengda Xiyasi International College successfully signed an internship base agreement.

Recently, Henan DeJiaLi Technology Development Co., Ltd. held a signing ceremony for a cooperative education and internship base with the School of Art and Design at Zhengzhou University Xiyas International College. This officially marks the beginning of a new chapter in deep cooperation for talent cultivation between the two parties, with the internship base of the School of Art and Design officially established at Henan DeJiaLi Technology Development Co., Ltd. The signing ceremony took place in the sample display hall of DeJiaLi, which is still under renovation and not yet fully completed. Present at the ceremony were Li Mingxian, Chairman of DeJiaLi, Liu Shisheng, Dean of the School of Art and Design, Yang Wenping, Supervisor of the Practice Teaching Office of the Academic Affairs Office, Zhang Chunling, Director of the Environmental Design Research Office, and the Vice President of DeJiaLi.

2016/11/15

The next business opportunity in the paint industry: the mid-to-high-end product market.

This year, the raw materials market for coatings has been booming. From January to November, the price of titanium dioxide has increased 12 times, while the price of the curing agent TDI has risen to 58,000 per ton, far exceeding the expectations of coating manufacturers. In addition to the astonishing price increase of TDI, there is also an urgent situation of "high prices but no market, and no goods available." The continuous rise in raw material prices has directly led to price increases for some coating products. Starting in October 2016, some coating companies could no longer bear the cost pressure from rising raw material and logistics prices, and ultimately chose to raise prices to maintain normal operations.

2016/11/15

Coatings can also have new tricks; artistic coatings have become the new favorite in the industry.

The evolution of the paint industry is becoming diversified, with fierce market competition. As a result, artistic paint has become a favorite in the paint market, holding a very high status, and investors refer to it as the new blue ocean of the paint industry in 2016. Due to its prominence, artistic paint has attracted more scrutiny, especially from some investors who are new to the paint industry and are interested in becoming agents for interior wall paints. They do not yet have a deep understanding of the differences between artistic paint and traditional paint. What are the differences between artistic paint and traditional paint? The biggest difference is that traditional paint is very uniform in terms of color, process, and model, while artistic paint not only overcomes the limitations of latex paint colors.

2016/11/15

Analysis of the Reasons Why Coating Companies are "Half-Alive, Half-Dead"

In recent years, influenced by the crisis of economic globalization, the paint industry has been saying that business is difficult. Tight funds, long remittance cycles, and even broken capital chains have caused many small and medium-sized enterprises to lose confidence in the paint market. Many owners of small and medium-sized paint companies are busy chasing debts, and the significant funding issues have led some small and medium-sized paint enterprises to implement strict "no debt" measures, stating "we would rather not do business than take on debt orders." This has caused some small and medium-sized enterprises to fall into a "half-dead" predicament. According to reports, in just the year 2016, nearly one-third of small and medium-sized enterprises in the paint industry were in a "half-dead" state.